The Amazigh collection is inspired by the crafts of the Imazighen — weaving, silver, pottery, argan and the rituals of the hammam. We want every piece to honour where it comes from: accurately named, fairly sourced and explained.
Inside the collection
Product categories
Textiles
Throws, cushions and rugs inspired by Amazigh weaving.
Jewellery & accessories
Pieces inspired by Amazigh silver and symbols.
Care rituals
Savon beldi, ghassoul clay and argan for hammam-inspired care.
Home & table
Tea glasses, trays and pottery for the shared table.
Artisans & makers
The people behind the pieces
[Maker stories — published only when verified and with the maker’s consent: who they are, where they work and how the piece is made.]
Only publish artisan stories that have been verified.
Glossary
Cultural context & terminology
A few words we use — and use carefully.
Amazigh (pl. Imazighen)
The Indigenous peoples of North Africa; the name is often translated as “free people”. We prefer it to the exonym “Berber”.
Tamazight
The family of Amazigh languages, including Tachelhit, Central Atlas Tamazight and Tarifit. An official language of Morocco since 2011.
Tifinagh
The script used to write Tamazight, seen on Moroccan public signs alongside Arabic.
Savon beldi & ghassoul
Traditional black soap and mineral clay used in the hammam ritual.